Off The Field Fashion Show 2024
Event Branding & Print Design
A comprehensive branding and print design system developed for the 23rd Annual Off The Field NFL Wives Association Charity Fashion Show — a marquee Super Bowl Week event celebrating fashion, philanthropy, and community impact.
This high-profile runway production featured seasonal fashion presentations and luxury retail partnerships within the Grand Canal Shoppes at The Venetian Resort in Las Vegas. The event supports national and local charitable organizations, including the Biletnikoff Foundation, OTF Scholarships, and community programming initiatives.
The visual identity and print collateral were designed to elevate the on-site event experience through cohesive layout systems, refined typography, and luxury-driven graphic treatments. Deliverables spanned large-format signage, promotional materials, and event graphics, all crafted to reflect the elegance, purpose, and scale of this premier charity fashion showcase.
Event Environment & Atmosphere
This event recap captures the real-world scale, energy, and guest experience of the Off The Field Charity Fashion Show — bringing the campaign’s visual identity to life beyond the screen.
From large-format signage and wayfinding to runway moments and guest-facing touchpoints, the reel highlights how the campaign system lived throughout the venue and supported a cohesive, immersive event environment.
Event recap footage produced by E11even Media.