Fashion Show Las Vegas — Brand Campaign Implementation

Campaign system implementation, environmental signage, print & digital activation

Activated newly delivered brand guidelines into a scalable multi-channel retail campaign across physical, digital, and seasonal touchpoints.

Client: Fashion Show Las Vegas (Brookfield Properties)
Scope: Brand rollout + campaign system implementation
Deliverables: Environmental signage, print ads, paid social, web imagery, campaign toolkits
Role: Campaign design lead, layout systems, production

The Challenge

A newly delivered brand system needed to be deployed across hundreds of placements — fast — without losing visual consistency, luxury tone, or production accuracy across physical and digital environments.

The Solution

• Built modular layout systems scalable across signage, print, web and paid media
• Adapted brand typography and graphic elements into flexible campaign templates
• Directed production-ready files across vendors and formats
• Created rapid-deployment campaign kits for seasonal and promotional activations
• Ensured consistent luxury branding across all retail and digital touchpoints