Grand Canal Shoppes Campaign Photoshoot
Creative Direction • Art Direction • Styling • Story Development
A story-driven lifestyle photoshoot created to capture the romance, indulgence, and cinematic atmosphere of The Grand Canal Shoppes at The Venetian Resort Las Vegas.
This campaign was designed to feel immersive and emotive — blending bold color, refined styling, and intimate vignettes to evoke a sense of modern luxury and European charm. From concept development and storyboarding to model selection, wardrobe styling, set design, and narrative direction, every element was carefully crafted to build a cohesive visual world that could live across web, social, print, and in-venue marketing.
The resulting imagery feels aspirational yet approachable, creating a visual language that invites viewers into a curated lifestyle experience rather than a traditional retail campaign.