Client: Grand Canal Shoppes (The Venetian Resort)
Deliverables: Cookbook design + Campaign collateral
Channels: Print, digital, social, on-site signage
Role: Creative direction, layout, typography, production
Mangia! — Charity Cookbook Design
Editorial Design & Print Production
A custom editorial cookbook created for the Grand Canal Shoppes at The Venetian Resort in Las Vegas to support local food bank charities during the COVID-19 pandemic.
The publication features curated recipes from the resort’s signature chefs and restaurants — transforming beloved on-property dining experiences into approachable, at-home culinary guides. Designed as both a charitable fundraiser and a keepsake piece, Mangia! blends bold editorial typography, elevated photography, and refined layout systems to celebrate food, community, and connection.
CA Creative Studio led the creative direction, layout design, typography, and print-ready production — delivering a polished editorial piece that supported charitable initiatives while maintaining the luxury aesthetic of The Venetian Resort brand.
Developed during the height of the COVID-19 pandemic, Mangia! transformed luxury resort dining into an at-home experience while generating charitable support for local food banks across Las Vegas.
Cookbook cover and hero editorial spread establishing the Mangia! brand system
Editorial table of contents introducing participating chefs and restaurants
Modular interior layout system designed for scalability across print and digital
Cookbook cover and secondary hero editorial spread establishing the Mangia! brand system
Modular interior layout system designed for scalability across print and digital
Marketing & Campaign Assets
Marketing & Campaign Impact
Mangia! extended beyond a printed publication into a multi-channel retail campaign supporting Grand Canal Shoppes’ COVID-19 relief efforts. The cookbook was supported by a coordinated rollout of paid social ads, digital web placements, and on-site signage — driving awareness, engagement, and charitable participation across physical and digital touchpoints.
Campaign assets were adapted for social, web, email, and in-property displays, ensuring consistent luxury branding while maximizing reach and conversion during a time-sensitive fundraising initiative.
Campaign Extensions Included:
Paid social ad creative
Digital web modules & landing placements
On-site signage and retail display graphics
Email and promotional campaign visuals
The campaign created a cohesive visual system that increased visibility, engagement, and charitable participation across both digital and on-property touchpoints.
Responsive web modules adapted from the editorial design system
Paid social campaign creative extending the cookbook launch
Paid social campaign creative extending the cookbook launch
Paid social campaign creative extending the cookbook launch
Responsive web modules adapted from the editorial design system
Backlit retail signage activating the campaign on property
Large-scale environmental banners driving in-property awareness and fundraising
Strategic Design Considerations
The Mangia! campaign was built to function as both a premium editorial product and a flexible brand system — allowing the design to scale seamlessly across print, digital, and environmental marketing touchpoints.
Key strategic priorities included:
• Establishing a consistent editorial voice and refined visual rhythm
• Scalable grid and typographic systems for both print and screen
• Adaptive imagery and layouts to support cross-platform marketing
• Maintaining a cohesive brand identity across retail and digital activations
This approach ensured that the cookbook not only stood alone as a premium product but also formed the backbone of a multi-channel promotional campaign — unifying print, paid social, web, and signage under a consistent creative system.
The campaign created a cohesive visual system that increased visibility, engagement, and charitable participation across both digital and on-property touchpoints.