Commercial Leasing & Development Books — Brand Systems for High-End Retail & Mixed-Use Properties
Editorial design, data visualization, and sales enablement tools created for luxury retail and mixed-use developments.
Client: Brookfield Properties (formerly GGP)
Role: Senior Designer / Brand Systems & Sales Enablement
Scope: Editorial design, layout systems, data visualization, production-ready print files
Deliverables: Leasing books, investor books, property presentations, environmental sales tools
Channels: Print, digital, in-property sales, executive pitch materials
This case study represents enterprise-level brand system development created by Christy Abshire while serving as Senior Designer at Brookfield Properties (formerly GGP).
These publications were created to support leasing, investment, and development teams for major mixed-use retail and lifestyle properties. Each book translated architectural vision, demographic data, and brand positioning into premium sales tools designed to attract national and international tenants.
Tysons Galleria — Leasing Book / Food Hall Development Editorial leasing book created to position Isabella Eatery as a flagship culinary destination within Tysons Galleria. Blends experiential photography, tenant mix strategy, and demographic storytelling to support national restaurant leasing.
GGP 2017 Annual Report Design
GGP 2017 Annual Report Design
Custom data visualizations translating foot-traffic, sales, and demographic insights into executive-level leasing tools used for tenant acquisition and investor presentations.
Brand-aligned sustainability storytelling designed to communicate ESG priorities and long-term development value to national tenants and investors.
Custom data visualizations translating foot-traffic, sales, and demographic insights into executive-level leasing tools used for tenant acquisition and investor presentations.
Custom data visualizations translating foot-traffic, sales, and demographic insights into executive-level leasing tools used for tenant acquisition and investor presentations.
Custom data visualizations translating foot-traffic, sales, and demographic insights into executive-level leasing tools used for tenant acquisition and investor presentations.
Visual and editorial systems positioning food halls and culinary anchors as primary traffic drivers within mixed-use retail developments.
Visual and editorial systems positioning food halls and culinary anchors as primary traffic drivers within mixed-use retail developments.
Tysons Galleria — Leasing Book / Food Hall Development Editorial leasing book created to position Isabella Eatery as a flagship culinary destination within Tysons Galleria. Blends experiential photography, tenant mix strategy, and demographic storytelling to support national restaurant leasing.
Data-backed retail category frameworks used to guide tenant mix decisions and support long-term property repositioning initiatives.
Data-backed retail category frameworks used to guide tenant mix decisions and support long-term property repositioning initiatives.
Data-backed retail category frameworks used to guide tenant mix decisions and support long-term property repositioning initiatives.
Strategic Value
Each publication was designed as both a brand artifact and a conversion tool — balancing editorial storytelling with leasing metrics, foot traffic data, and demographic insights to support large-scale retail and mixed-use developments.
Data visualization & infographics
Modular grid systems
Brand-aligned typography & layout
Multi-property scalability
Print-ready production systems